Awards – what they can do for your business

  • Awards – what they can do for your business

After the year we’ve all had, a little pat on the back for our efforts would be nice, wouldn’t it?!

Sarah Hawes from Izzy PR tells us what’s to be gained from entering awards.

Raising your profile:
Entering awards shows your ambition and showcases your business as experts. Let people know you’ve been nominated on your social media, through your customer database and amongst your peers too.

Social media content:
Awards will give you something to share on your socials. Your content can include you writing the form, sending it in, plus any news of the shortlist should you get through too. Connect with others involved too, sponsors, organisers and other entrants.

You can network even before you get to the awards ceremony. By sharing content, commenting and interacting, you never know who you might meet. You might meet peers to collaborate with, suppliers to use or other businesses you might not usually have done. Try and meet them on the night too like a mini meeting!

If you are a winner, this brings with it, credibility and endorsement. Use the awards logo on your website and email sign-off, social media and any other literature you produce that you share with customers, peers and suppliers. Always share the news on your website news page too, plus let your database know – they already know you and might be galvanised to look again, buy again or recommend you.

It’s a chance to re-connect with them but also lets them know that they’re buying from an award-winning company too!

If you’d like help checking over your website or some ideas on how to update and improve it, get in touch:

Izzy PR - Public Relations