How will you be using your customer data for marketing in 2023?

Email marketing is one of the most effective ways to capture your clients’ or customers’ attention...


“Pay for your editorial” – how publications are turning into advert titles

A creative approach and often a rethink of their business model has been the saviour of those that have managed to tough it out so far. For many, this has meant a shift towards ‘paid-for editorial’…


What you need to know before you do any advertising

Advertising is a great way to get across a controlled message to your audience allowing you to say exactly what you want (within reason!), to whom you want. But when you’re paying for the space, it’s…